CEO Guide to Doing Business in Asia (Thailand, Vietnam and Philippines)

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Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Thailand, Vietnam and Philippines’s market?

Then this book is for you!

The main objective of this book is to provide you with basic knowledge about Thailand, Vietnam and Philippines; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point.

Thailand is well placed to offer a gateway to both the ASEAN (Association of Southeast Asian Nations) and Asia-Pacific markets, particularly India and China, many of which offer great business potential, on the other hand Vietnam borders China to the north, Laos and Cambodia to the west and South China to the east. It has the third-largest population in South-East Asia, over half of which is below the age of 30. Over the last three decades Vietnam has had to recover from the ravages of war, the loss of financial support from the old Soviet Bloc and the constraints of a centrally planned economy. It has emerged as an economically robust, politically stable and rapidly growing market, while Philippines, which boasts a literacy rate of 94.6 per cent among the highest in the region has a highly skilled and educated workforce.

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